Does the pressure of modern life make you feel as if you’re forever trying to keep up with the Jones’s?
Well forget it. Now you can sit back, relax and keep up with the Greens instead.
That’s the vastly encouraging result of a survey by Hyundai that shows a massive 70% of Brits are now “Eco-conscious”. Hooray.
That news means the brainless morons near me who drive around chucking litter and bottles out of their car windows are hopefully consigned to history.
Fat chance, once a thicko you’ll always be branded a thicko.
Hyundai’s study showed that, instead of focusing on flashy cars, clothes and holidays, Brits are now trying to outdo their friends and neighbours in the environmental stakes.
A massive 70% of UK adults view man-made climate change and ocean pollution as the biggest threat to humanity.
The survey found 22% try to outdo neighbours when it comes to recycling and reducing our carbon footprint.
One-in-five have actually fallen out with people because we think they are harming the environment.
And 15% judge our neighbours by their recycling, or lack of it.
More than half (58%) are angered by neighbours who put recyclable items in with general waste.
To make a point, one in 13 make a habit of ensuring neighbours can see how much recycling we put out on bin day.
The research also revealed 80% take pleasure in recycling, while 70% have tried to be more energy efficient over the past two years.
After buying an eco-friendly product, 40% go out of the way to tell people they’ve bought one.
Meanwhile a third of adults say they’ve cut back on beef and dairy consumption or are or are considering it.
When it comes to car buying, a vehicle’s green credentials are now four times as important as acceleration and top speed.
Nearly 60% would consider owning an electric or hybrid vehicle instead of a petrol or diesel but the biggest concern for 54% is a worry there aren’t enough charging points.
Why just 54%? It should be everybody. The disgraceful amount of charging points is nowhere near enough.
The time it takes to charge a car and range anxiety are also worries for 46%.
Hyundai commissioned OnePoll to carry out the research to highlight its range of eco-friendly vehicles.
It is the only car company in the UK that sells battery electric models, hybrids, plug-in hybrids and hydrogen fuel cell cars.
The firm has just added the new zero-emission IONIQ Electric family saloon (above) to the range, which starts from £29,450, has a range of up to 194 miles, and is also available in hybrid and plug-in hybrid powertrains.
The new Kona Hybrid crossover (below), from £22,495, offers a zero-emission range of up to 279 miles.
A Hyundai spokesperson said: “The findings show how important the environment is to people living in the UK, with 70% of us regarding man-made climate change and pollution as the biggest issue facing humanity.
“Hyundai is committed to accelerating the transition to clean mobility and is investing heavily into alternative-fuel vehicles.
“We already have zero emission models like the Kona Electric and the NEXO fuel cell, main picture, which actually cleans the air as it’s driven, and by the middle of next year nearly 80% of our line-up will be available as an electrified version.
“This will give motorists a wide range of choice and allow them to make the switch to a more environmentally-friendly car that will still suit their needs.”
Londoners (33%) are most likely to try to outdo friends and family when it comes to recycling and reducing their carbon footprint, while those in East Anglia (14%) are least competitive.
Those in the capital (32%) are also most likely to buy an eco-friendly product after being influenced by a neighbour or friend, while residents in the North-West are least likely (16%).
People in the South West are most likely to regard themselves as environmentally conscious (86%), beating Londoners (85%) to top spot.
Making up the top five are Scotland, West Midlands and Yorkshire and Humberside.
Regions which regards themselves as most environmentally conscious:
1 South West.
4 West Midlands.
5 Yorkshire and Humberside.
6 East Midlands.
10 East Anglia.
12 Northern Ireland.
The most popular things Brits are considering doing or have done to be green:
1 Walking more.
2 Cutting back on beef and dairy consumption.
3 Switching to a renewable energy supplier.
4 Buy second-hand furniture and clothes over new.
5 Reduce air travel.
6 Live in a more energy efficient home.
8 Reduce use of plastic.
9 Switch off lights and appliances when not in use.
10 Grow their own fruit and veg.
11 Run a hybrid or electric car.