The first thing I noticed about the new Peugeot 208 is that owners PSA have now started shouting its name at us.
Now, instead of it being the Peugeot 208, it’s now the PEUGEOT 208.
In PSA’s mercifully short 18 paragraph Press release they manage to yell the name 20 times. Hmm? Shall I change my name to GEORGE?
No I most definitely won’t. I don’t like shouting or being shouted at. And I don’t know anyone who does. So why have PEUGEOT started doing it? Well if they thought I’d be impressed by their SHOUTING I’m not, so I’ll keep this brief.
Oh and to save your ears I’ll stick to Peugeot, and to be annoying I’ll occasionally change it to peugeot.
Okay, there will be 14 new cars available when the new 208 goes on sale in the New Year.
They start at £16,250 and rise to £29,650 for the top spec all-electric e-208.
That’s its price after deducting the £3,500 Government grant, but there’s also a GT Line version of the e-208 at £25,050.
Most cars feature peugeot’s fantastic 1.2-litre three cylinder engine, with either 75, 100 or 130hp.
There’s also a 1.5-litre diesel called the Blue HDi with 100hp.
Big news, though is the all-new e-208. It’s the first new generation all-electric car from peugeot, capable of up to 211 miles from a single charge.
Its powered by a 50kWh battery which drives a 136hp electric motor. All e-208s come with three driving modes – Sport, Normal and Eco – and support rapid charging, with an 80% charge taking just 30 minutes, providing you can find a 100kWh charger, which you’ll struggle to do in the UK at the moment.
Not surprisingly peugeot recommend using a wallbox charger, so the all-new e-208 comes with a Mode 3 Type 2 cable as standard, which will charge the vehicle in 7.5 hours with a 7kW charging point.
Standard equipment throughout the range includes the new Peugeot i-Cockpit, with a compact multifunction steering wheel, configurable head-up display, either a 7in or 10in HD colour touchscreen (according to version) and seven satin chrome ‘piano’ toggle switches.
The interior can also be personalised with a choice of eight LED mood lighting colours.
All driving information can be accessed through the all-new peugeot 208 3D i-Cockpit cluster, which is a system that projects all the information on different layers giving outstanding 3D effect.
David Peel, Managing Director of peugeot uk, clearly likes shouting. He said: “The all-new PEUGEOT 208 represents the first step in PEUGEOT’s vision of providing our customers with a ‘power of choice’.
“Choose your PEUGEOT, choose your powertrain.’ With class-leading levels of technology, sharp styling and a distinctive driving experience, we expect the all-new 208 and the all-new e-208 to challenge the norm in this sector of the market.”
My ears hurt.