Spot the car.
Look, there it is, hiding below a barrage of adverts that make Piccadilly Circus look like a 10-inch portable TV.
Mind you, I’m not surprised. If I was to appear in public in such dreadful clothes I’d look for the nearest stone to crawl under.
Yep, if someone told the camera crew to make a boring brown car look interesting they certainly went to town on the job.
The motor in question is the latest BMW X6, which first went on sale 10 years ago in 2009.
During that time it hasn’t altered much. Despite changes to its design and a stack of new kit this latest model is just two inches longer than the original, at 4935mm (16ft 2in), and is a mere one inch wider at 6ft 7in.
So you may not be able to see a lot of difference but the X6 gets a new 4.4-litre V8 petrol engine for the M50i flagship and upgraded chassis technology.
Changes to the exterior see the first appearance of an illuminated BMW kidney grille which forms part of the daylight running system.
It’s activated by opening or closing the driver’s door and functions while the vehicle is moving. The driver can switch off the illumination function from the iDrive Menu.
The X6 comes as standard with 19-inch light-alloys and 21-inch on M Sport models. The M50i and M50d get 22-inch wheels.
Engine choices start with a 2.0-litre turbo diesel on the xDrive 30d. It’s so puny it produces a mere 265hp and 520Nm (385lb) of torque, which takes it from 0-62mph in 6.5s on its way to 143mph.
Emissions are 172-159g/km while it returns between 42.8 and 46.3mpg according to WLTP tests, which you’re bound to have heard of by now. It’s a drop in the ocean at £59,340.
If that just isn’t enough, and of course it won’t be in terms of power, speed and the final bill, move up to the petrol powered 3.0-litre xDrive 40i, also a turbo and limited to the same 155mph as the rest of the cars I’ll mention.
Its 340hp and 450Nm (333lb) torque is a bit more like it and you get 0-62mph in 5.5s, an average 32.8-35.3mpg and CO2 emissions of 197-181g/km. That won’t break the bank either because it’s a snip at £60,320.
If torque is your thing, go for the mighty M50d. Another 3.0-litre turbo, this diesel whacks out a giant 760Nm (562lb) torque and 400hp.
That means 0-62mph arrives in 5.2s, fuel consumption of 39.2-40.9mpg and CO2 figures of 190-181g/km. It’s £74,335.
Finally, impress your pals with an M50i. Its new 4.4-litre V8 twin turbo is the most powerful of the lot with 530hp and 750Nm (555lb) torque.
That sees it fly from 0-62mph in 4.3s while averaging a far from friendly 26.4-27.2mpg. Emissions aren’t much to shout about either, at 243-237g/km, but be sure to mention the price. It’s £76,870.
Oh, what does WLTP stand for? It’s Worldwide Harmonised Light Vehicles Test Procedure.
Just rolls off the tongue, doesn’t it.